REEL—

Where concept meets motion. Where vision meets execution.

Smartphone with "JLO Body" on screen
Smartphone with Kosas showing social content on screen

Defined the motion and visual language behind OLAPLEX launches. Built the look, vibe, and flow that carried across campaign, tutorial, and social.

OLAPLEX

01. OLAPLEX

Directed Kosas’ Cloud Set campaigns, shaping storyboards and leading a two-week shoot with five models to bring the brand’s effortless, inclusive beauty to life.

KOSAS

02. Kosas

Directed Ole Henriksen’s “Clinical Made Craveable” campaign, capturing the brand’s vibrant identity across hero product films and master brand content.

OLE HENRIKSEN

03. OLE HENRIKSEN

Creative directed, produced, and directed a project amplifying the voices of Black transgender individuals during the Black Lives Matter movement, spotlighting their stories with power and dignity.

TRANSCENDING SILENCE

04. BLM

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