DIRECTOR.
CREATIVE PRODUCER.
REEL—
creative video storytelling and marketing strategies that connect with audiences and elevate beauty and lifestyle brands.
OLAPLEX
As Director on key OLAPLEX launches, including 4P, 4C, 4D, Chelating, and No.8, I led the creation of campaign, tutorial, and social videos. I worked closely with the creative team to conceptualize visual direction, craft mood boards, and develop shot lists that aligned with the brand’s premium quality.
KOSAS
As Director on set for Kosas' launch of the Cloud Set Setting Mist and Cloud Set Translucent Setting Powder, in 4 shades, I led a two-week shoot with five models and five products. Known for its clean, skin-loving formulas, Kosas emphasizes effortless, inclusive beauty.
TRANSCENDING SILENCE
During the Black Lives Matter movement, I produced and creative directed a project to amplify the voices and experiences of Black transgender individuals. The project aimed to shed light on the unique challenges they face while advocating for their rights and dignity within both the Black and LGBTQ+ communities.
