As Director on key OLAPLEX launches, including 4P, 4C, 4D, Chelating, and No.8, I led the creation of campaign, tutorial, and social videos. I worked closely with the creative team to conceptualize visual direction, craft mood boards, and develop shot lists that aligned with the brand’s premium quality. From pre-production to post, I oversaw all stages of production, delivering content for No.8, Lash Bond, No.6, and other launches, reinforcing Olaplex’s leadership in the haircare industry.

DIRECTOR. CREATIVE PRODUCER.

01. OLAPLEX

OLAPLEX

a groundbreaking haircare brand known for its bond-building technology that repairs and strengthens hair. Trusted by professionals, it delivers effective solutions for damaged and color-treated hair, combining innovation with a commitment to quality and sustainability.

"The #1 Bond Builder in Haircare”

Olaplex hair product bottle with pump dispenser labeled 'Broad Spectrum' on white background.
person with windblown hair on smartphone screen
Smartphone displaying "Olaplex" on screen.
Person holding OLAPLEX hair product bottle with styled hair
Hair stylist applying dry shampoo to a woman's hair

The Olaplex No. 4D Clean Volume Detox Dry Shampoo tutorial highlights its detoxifying and volume-boosting benefits. The video demonstrates how it cleanses, removes buildup, and restores hair vitality for refreshed, long-lasting results.

Woman with closed eyes and flowing hair

Olaplex Nº. 4C Clarifying Shampoo

Olaplex No. 4C Bond Maintenance Clarifying Shampoo bottle, 250ml, displayed on a smartphone screen with water droplets.
2023 AVA Digital Awards Platinum Winner badge

SHOP NOW social ad created for Sephora, highlights its powerful cleansing action, removing buildup while keeping hair healthy and refreshed.

Person smiling while holding Olaplex No. 4C conditioner against a blue-gray background.
Person holding Olaplex No. 4D Clean Volume Detox Dry Shampoo bottle