As Director on key OLAPLEX launches, including 4P, 4C, 4D, Chelating, and No.8, I led the creation of campaign, tutorial, and social videos. I worked closely with the creative team to conceptualize visual direction, craft mood boards, and develop shot lists that aligned with the brand’s premium quality. From pre-production to post, I oversaw all stages of production, delivering content for No.8, Lash Bond, No.6, and other launches, reinforcing Olaplex’s leadership in the haircare industry.

DIRECTOR. CREATIVE PRODUCER.

01. OLAPLEX

OLAPLEX

a groundbreaking haircare brand known for its bond-building technology that repairs and strengthens hair. Trusted by professionals, it delivers effective solutions for damaged and color-treated hair, combining innovation with a commitment to quality and sustainability.

"The #1 Bond Builder in Haircare”

The Olaplex No. 4D Clean Volume Detox Dry Shampoo tutorial highlights its detoxifying and volume-boosting benefits. The video demonstrates how it cleanses, removes buildup, and restores hair vitality for refreshed, long-lasting results.

Olaplex Nº. 4C Clarifying Shampoo

SHOP NOW social ad created for Sephora, highlights its powerful cleansing action, removing buildup while keeping hair healthy and refreshed.